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The 11-year-old online program accounts for just over a quarter of the enrollment at UMass's Isenberg School of Management, yet revenues from the program cover about 40 percent of the school's $25-million annual budget. And that's after UMass Online, the in-house marketing agency, as well as a few other arms of the university have taken their cuts. The business school's experience helps to illustrate the economics of distance education and the way one college with a marketable offering is using online education to help its bottom line.