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Guillermo Santamaria

Apple Tablet: Magazine Industry Eyes ITunes for Print - Advertising Age - MediaWorks - 0 views

  • The music industry whines like little babies - they spent HUNDREDS OF MILLIONS pushing their locked format that NO ONE WANTED. They spent HUNDREDS of MILLIONS trying to create a locked CD that could be defeated by a marker or resulted in a class action lawsuit. NO ONE will buy a TIME INC tablet or a CONDE NAST tablet to read digital versions of the magazine ... they have to come up something better. First of all, they can't even figure put how to get around postage increases or the fact the newstand has changed in 100 years - all they do is complain that they miss a world where only magazines could print in color or 25% of American read LIFE - it's a new world - get used to it. INNOVATE and stop WHINING. Coming up with your own tablet is NOT innovation - that's like coming up with a leather jacket for a print magazine. THINK more and cry less.
    • Guillermo Santamaria
       
      YESSSSSSSSSSSSSSS!!! This comment is TOTALLY on!
Guillermo Santamaria

Digital Domain - Will Piracy Become a Problem for E-Books? - NYTimes.com - 11 views

  • But e-books won’t stay on the periphery of book publishing much longer. E-book hardware is on the verge of going mainstream. More dedicated e-readers are coming, with ever larger screens. So, too, are computer tablets that can serve as giant e-readers, and hardware that will not be very hard at all: a thin display flexible enough to roll up into a tube.
  • With the new devices in hand, will book buyers avert their eyes from the free copies only a few clicks away that have been uploaded without the copyright holder’s permission? Mindful of what happened to the music industry at a similar transitional juncture, book publishers are about to discover whether their industry is different enough to be spared a similarly dismal fate.
    • Guillermo Santamaria
       
      This is what has been predicted for a time now by visionaries like Kevin Kelly and others. The publishers will have to come up with a new business model. Of course authors and publishers have to make money! But they can no longer do it by keeping knowledge and thoughts away from the public. The internet is democratizing all knowledge. The model of charging someone for information will have to change.
  • Total e-book sales, though up considerably this year, remained small, at $81.5 million, or 1.6 percent of total book sales through July.
    • Guillermo Santamaria
       
      This is partly because of the resistance of some publishers to see Amazon as their friend. Despite their high-tech approach they are still following an outdated business model. They are a transitional force.
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  • We do know that people have been helping themselves to digital music without paying. When the music industry was “Napsterized” by free file-sharing, it suffered a blow from which it hasn’t recovered.
    • Guillermo Santamaria
       
      This is a curious statement to make since record companies for decades have been "helping themselves" to the work of artists, stealing from them and in some cases not even paying them royalties (James Brown).
  • A report earlier this year by the International Federation of the Phonographic Industry, based on multiple studies in 16 countries covering three years, estimated that 95 percent of music downloads “are unauthorized, with no payment to artists and producers.”
    • Guillermo Santamaria
       
      The new age is coming. New business models have to be formulated. Copyright laws have become the enemy of progress and human advancement.
    • Guillermo Santamaria
  • After verifying that each file claiming to be the book actually was, Attributor reported that 166 copies of the e-book were available on 11 sites. RapidShare accounted for 102.
    • Guillermo Santamaria
       
      This attempt to stop one site will fail because hundreds of others will spring up until they give up trying to stop it.
  • My book reappeared on RapidShare a few days after it was taken down
    • Guillermo Santamaria
       
      Of course!!!!
  • Publishers and authors are about the only groups that go unmentioned. Ms. Scheid, of RapidShare, has advice for them if they are unhappy that her company’s users are distributing e-books without paying the copyright holders: Learn from the band Nine Inch Nails. It marketed itself “by giving away most of their content for free.”
    • Guillermo Santamaria
       
      Why are they not listed? Because publishers and authors of the magnitude they speak of are NOT "ordinary citizens."
  • as soon as authors can pack arenas full and pirated e-books can serve as concert fliers.
    • Guillermo Santamaria
       
      This is just ONE business model that happens to apply to the music industry. There are OTHER models that will apply to the publishing industry.
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