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Samsung Electronics is introducing 15 3-D television models with a live-action three-dimensional commercial created by the same technical production company that made “Avatar,” James Cameron’s popular film.

That ancient economics of creation was overturned at the dawn of the industrial age by the technologies of mass production. Suddenly, the cost of duplication was lower than the cost of appropriation. With the advent of the printing press, it was now cheaper to print thousands of exact copies of a manuscript than to alter one by hand. Copy makers could profit more than creators. This imbalance led to the technology of copyright, which established a new order. Copyright bestowed upon the creator of a work a temporary monopoly — for 14 years, in the United States — over any copies of the work. The idea was to encourage authors and artists to create yet more works that could be cheaply copied and thus fill the culture with public works.

The 15 percent of the world's 32 million cataloged books that are in the public domain are freely available for anyone to borrow, imitate, publish or copy wholesale. Almost the entire current scanning effort by American libraries is aimed at this 15 percent. The Million Book Project mines this small sliver of the pie, as does Google. Because they are in the commons, no law hinders this 15 percent from being scanned and added to the universal library.

On both counts the authors and publishers accused Google of blatant copyright infringement. When negotiations failed last fall, the Authors Guild and five big publishing companies sued Google.