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"This document is a code of best practices that helps creators, online providers, copyright holders, and others interested in the making of online video interpret the copyright doctrine of fair use. Fair use is the right to use copyrighted material without permission or payment under some circumstances." Center for Social Media at American University

"Researchers at Caltech said Friday they have pinpointed the part of the brain where reason grapples with emotion to hit upon equitable solutions. The concept of fairness, researchers found, is processed in the insular cortex, or insula, which also is the seat of emotional reactions. In other words, fairness is hard-wired into our brains. " (Pasadena Star-News)