This school year, the 1.1 million-student New York City system launched a new text-subscription service that notifies parents in English or Spanish of school news and a series of webinars on topics of relevance to parents. The 640,000-student Los Angeles school district hired its first-ever director of social media this past spring, whose main charge is communicating and sharing district information with parents and students via tools such as YouTube, Twitter, and Tumblr.
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