In this article, Newsweek evaluates the practices used in the 2016 election to influence and persuade voters based not just on demographic data but psychographic and personality traits, to micro-target messages to help sway voters in the candidates direction. This new way of utilizing data is becoming the new norm - but is it ethical or is it bad news on the way?

In this article, the authors discuss the important of big data decision making qualities. As organizations move to utilize the potential of big data, there is a gap in the need to discuss the factors that are influencing the quality of data sets used to make decisions based on the big data resources.

The technological development of big data has been considered a phenomenon over the last few years. In this article, authors (Wendy Arianne Günthe, rMohammad H.Rezazade, Mehrizi Marleen Huysman, Frans Feldberg) explore the social and economic values of utilization of these data-sets within organizations --- identifying six debates around how organizations should realize the value from big data at different levels of analysis and practices to re-adjust their priorities and structure in order to benefit from big data science.

Within this article, authors Kate Crawford, Kate Miltner and Mary L. Gray (International journal of communication (Online). (June 1, 2014): p1663.) explore what they deem as the "big data phenomenon". Big data sets and the art of implementing them has gained traction within the last decade from health care to advertising. Authors explore why the concept of data science is now more popular than ever and what that may mean for the future.

This article explores the concept behind the newly coined term "Big Data." The author delves into emerging ethical issues that utilization of big data sets bring to a new age ----imploring readers to consider these issues closely.