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In discussing personas and Facebook it was noted, "Social networking sites create relationships of access. A friendship on Facebook is not as much about intimacy as about giving others a role in your identity "performances." This article examines the place virtual identities have in social media

A study which examines how the MMORPG game World of Warcraft can create a sense of tribalism amongst its players. The study asks if some people spend a large amount of their time online in the persona of a cyberbully, is there a time which their online persona and can bleed into their real world interactions?

Article noting that our online personalities may not be so different from our offline personalities after all. Moreover how we interact online can be predictive of how we view ourselves, as opposed to being a construct of social media.

This article discusses the psychological research which shows how people participate in social media affects their interactions with others. Moreover passive displays such as which photos they choice for their profiles can tell a lot about the 'real' person behind the keyboard.