Mobile first, cloud first: Nadella's new mantra | PCWorld - 1 views
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“We have sort of talked about how our strategy going forward is about devices and services,” Nadella told Hauser and the Webcast audience. “And I’ve said this in my email: This business of ours is exciting, because we don’t really respect tradition and what we’ve done in the past; it’s really about innovation, and looking forward. And for us what is going to define Microsoft going forward is a mobile first, cloud first world.
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iamchongd on 10 May 15The main, new strategy of Microsoft under Nadella.
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Nadella emphasized the "mobile first, cloud first," phrasing on a couple of different occasions. Presumably, it's his own spin on personal devices connected to the cloud—another way of phrasing "devices and services."
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Nadella emphasized the "mobile first, cloud first," phrasing on a couple of different occasions. Presumably, it's his own spin on personal devices connected to the cloud—another way of phrasing "devices and services."
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About the only concrete change Nadella discussed was the extension of a program that has already begun: blending the Microsoft’s communications, productivity and social software and services together into a more cohesive whole across the personal and business spaces.
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“And if you look at the co-evolution of hardware and software [that] is going to define what’s going to happen. We have a particular definition of mobile which is perhaps skewed to the mobile phone. But you take the industrial Internet or the Internet of everything, everything’s going to be connected to the cloud, and data. So that’s the world that we are building for.”
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So how will it all work? Mobile phones will be owned by consumers, but managed by the companies they work for, Nadella said—and Microsoft will provide both those sets of tools. “One of the things when we think about product innovation is that we don’t compartmentalize about consumer and business,” he said
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Satya Nadella will indeed carry forward the "devices and services" strategy of his predecessor, but with his own unique spin.
