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John Evans

Too Many Magazines, Too Little Time? There's an App for That: Longform for iPad | PadGa... - 2 views

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    If you have stacks of magazines that you never find the time to read, or dropped subscriptions because you never read the magazine (and grew tired of being pestered to renew as soon as you subscribed), then Longform is for you. To use a potentially dated print mag metaphor, Longform is a digital Utne Reader. Longform.org's editors choose articles for the Longform feed. A reader can add additional subscriptions to a wide range of publications including the New Yorker, Esquire, Businessweek, and the Atlantic to customize her feed. To use a potentially dated print mag metaphor, Longform is a digital Utne Reader. Longform.org's editors choose articles for the Longform feed. A reader can add additional subscriptions to a wide range of publications including the New Yorker, Esquire, Businessweek, and the Atlantic to customize her feed."
Bill Kuykendall

At Time Inc., a Leader to Help It Fit the New Digital Order - NYTimes.com - 4 views

  • It is easier to reverse-engineer a television property into a magazine — Oprah, ESPN and more recently the Food Network — than it is to grow a multimedia property out of a magazine.
  • “In the magazine world, they have been allowed to live with the illusion that it is the printed word that creates value,” he said. “But the value actually comes from the attention of the reader.
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