E-Commerce is often confused with E-business, with many people believing the two terms are interchangeable, when in fact this is incorrect. As opposed to E-Commerce, E-businesses create strategic opportunities and competitive advantage by adding value for customers and improving efficiency through the use of Internet and information technologies. E-Business deals with the models and strategies of the business itself. E-Commerce is a result of E-business, and deals with the technology-mediated physical transactions and exchanges between parties as well as electronically based intra- or inter-organisational activites that facilitate such exchanges.