OkCupid doesn't really know what it's doing. Neither does any other website. It's not like people have been building these things for very long, or you can go look up a blueprint or something. Most ideas are bad. Even good ideas could be better.
Ikea recently launched their Trådfri smart lighting platform in the US. The idea of Ikea plus internet security together at last seems like a pretty terrible one, but having taken a look it's surprisingly competent. Hardware-wise, the device is pretty minimal
"We've discussed the stupidity of privacy policies many times in the past. Honestly, it's an idea that serves no useful purpose, yet most sites are required to have one, and if you don't, people get all upset. But no one reads them, and most people incorrectly assume that if a site has any privacy policy, they must keep data private.
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"Data Sense is a research experiment at Intel Labs. We wanted to see if it is possible to make data more accessible to those of us without stats degrees. To test out some ideas, we built this tool. "