choosing to snack on an apple rather than a piece of cake
or larger projects like volunteering your time to a non-profit
users start to build a social identity based on their actions.
where users flesh out profiles based on their philanthropic interests.
This concept of a charitable social layer has taken off on other online platforms like Jumo or Causes.com. People are becoming more conscientious of how they’re perceived online. This social layer based on philanthropic interests is both an easy way to track causes and a positive way to self identify.
DailyFeats has managed to integrate its social layer with targeted coupons and sponsors.
It’s a smart way to target consumers and encourage good deeds at the same time.
here is, of course, a bit of a catch. All of the actions are self-reported. A great majority of them are fundamentally impossible to check.
So how do you prevent your user base from gaming the system just to get a discount somewhere?
The answer comes down to trust, says DailyFeats CEO and co-founder Veer Gidwaney. One of the site’s tenets reads: “We trust our members.” Gidwaney says there are some checks built into the system. If users register 8,000 acts in one day, for example, the team then personally checks any blips.
site was formed as a way to promote good deeds of any nature and ultimately to make America a better place.
It might be odd to think of massive change coming from people “working out,” “snacking better” or “reading the news” but the team sees those choices as gateway philanthropy.
users can attach the reason they did a feat.
It’s a crucial point that many sites based on game-mechanics miss — philanthropy isn’t just about what a person did, but why he or she did it.
Do sites like this actually get people more engaged with philanthropy?