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You've got a successful business selling equipment (or you're starting out and looking to increase sales). Chances are you've already got it down when it comes to finding customers and selling to them. But did you know that you might be missing out on an important opportunity to increase sales? It's not a surprise to know that sometimes customers will walk away from a potential deal when they realize that they don't have the funds or can't afford the payments. Or sometimes because they realize that in order to secure a deal, they'll have to go to a different vendor or lender just to the funds to buy from you.