8 Steps for Writing a Compelling Website Content - 0 views
started by Harry Mont on 26 Nov 21
started by Harry Mont on 26 Nov 21
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started by Harry Mont on 26 Nov 21
Content is one of the most important factors when you want to target your audience and pitch for a product or a service
you want to sell. Whether you want to have a new website for your business or are looking to redesign the existing
website, you need to have a solid content strategy that works.
Having the right content strategy will help you achieve your business goals more efficiently. When a person visits your
website, it is the content of the website that determines whether he receives the required information that he is looking
for or not. Good content will always encourage your audience to spend more time on your website. These are some key
factors that you need to consider when writing compelling, client-focused website content for your target audience or
customers.
Your website content should focus on how your services and products can add value to your clients and why you are the
best choice for the same. You can also address what unique approach you are going to follow that differentiates you
from the rest of the firms in the industry. Please take it as a baseline for the content you are going to create for your website.
Write engaging content that strikes well with the audience, and they can easily get what they are looking for. Also, It
should target the audience in the most effective way.
2. Perform An Audit Of The Content
Before you write the content for the website, it is important to make sure what all information you want to have on the
website. There might be some content that does not speak about your services and products and is not relevant to your
website, and may be deleted. You need to check if there are any gaps in the information present on your website and
need to fill in those gaps with the right information so that your customers have complete information about your
products and services.
3. Bring Focus To Your Target Audience
One of the most common mistakes many companies make is that they write what they want to say. Instead, they should
focus on what the audience wants to know.
You must keep your target audience in mind and think about what is important to them because, at the end of
the day, you are writing the content for them. Visual in your mind the type of people you want to target and what is it
that appeals to them the most, and start writing your website content around it. The content that you will publish on
your website should answer the questions of your audience, educate them on industry topics, and also address the
different pain points that may have.
4. Built Your Website Content Around The Client Lifecycle
The content on your website should lead visitors and prospects down the sales funnel. Your website can have different
content that provides answers to different questions or concerns of the client so that you clearly know where the
possibility of brand awareness or purchase lies in the client's journey. For instance, writing blogs and articles can be a
great tool for building awareness, educating your clients about your products and services. But if you want conversion or
purchase, a case study or having good testimonials on your website is a great way to attract potential new clients.
5. Include All Relevant Details
Make a good strategy so that the content on your website can pull the attention and influence the target audience in a
big way. The internet is being used to collect information on a variety of topics. It’s a world in itself. Educate your
prospects about the latest trends in the industry and answer the questions that they may have. Try to gain the trust of
the prospects by guiding them on how you can add value to their brand or services.
You should also have different sections to cater to different needs, e.g., a career section can attract talent from the
industry. A blog section is important from the point of view of educating the clients on the industry trends, and it also
helps in increasing the Google SERPs. You may also like to have case studies, testimonials, Portfolio, Employee spotlights,
and more.
6. Write Compelling Web Copy
Spend a good amount of time and do some brainstorming to write a final copy that informs, educates, and inspires the
audience to take necessary action.
How many words you put into the content entirely depends on the purpose of the content and the message that needs
to be delivered. Generally, a minimum of 300-350 words is considered good enough for SEO. Although the main focus
should always remain on the quality and not the quantity of the content. A good amount of statistics combined with
some research will add the necessary weight to the content. Including high-quality images and infographics are an
effective way of influencing the target audience and engaging them in a big way for lead generation.
7. Set The Right Tone
It is also very important to keep in mind which type of language you are going to use for the respective audience you
have. For instance, if you have a technical product or service to sell, then it is ok to use some technical language, but still,
it should be easy to digest by the audience. In all other cases, it is better to stick to a simpler way of deciphering your
message to the audience. The tone of your information should be more conversational rather than formal. Write the
content as if you are directly in a one-on-one conversation with your client. This ensures proper engagement from the
client side. You should keep in mind that the content you are writing is not about you but your target audience and how
you can help them find solutions to their problems.
8. Check Stats & Analyze The Performance
The most important factor about your content is that how effectively it can engage your audience. So it’s important to
measure and evaluate the performance of your content on a timely basis. Analyze which part of the content is getting
the maximum views and which of the content is getting the least traction, and on which pages the audiences are
spending the maximum amount of time. This will help you determine how efficiently you are being able to engage with
your audience. You need to keep analyzing the content of your website to keep it fresh and relevant to your audience.
Final Takeaway
Many factors influence how a company should manage its content strategy, such as audience, competition, trends, etc.
One of those factors is marketing channels. Content marketing channels such as social media, email marketing, etc., all
play a role in how companies should approach their content strategy.
A content strategy can be a long-term plan for creating, publishing, and distributing content across the web. A
the successful content strategy ensures that your website is delivering the correct information to your customers when they
need it most.