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Contents contributed and discussions participated by sintija

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BBC News - Online advertising breaks through £4bn barrier - 0 views

www.bbc.co.uk/...business-12887689 bbc Advertising internet
shared by sintija on 04 Mar 13 - No Cached
  • Online advertising breaks through £4bn barrier
  • value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier.
  • A study by the Internet Advertising Bureau (IAB) and the accountants PwC found that online advertising spending grew three times as rapidly as in 2009
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  • Online video advertising also nearly doubled in 2010, with £54m spent on adverts that appeared before, during or after video clips.
  • Facebook has made big advances in the last year in persuading advertisers to see social networks as a place to promote their wares
  • Search advertising, still dominated by Google, remains the biggest earner
  • The IAB expects online spending to continue to grow, as faster broadband makes new formats increasingly attractive.
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BBC News - US internet 'six strikes' anti-piracy campaign begins - 0 views

www.bbc.co.uk/...technology-21591696 internet bbc campaign anti-piracy
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  • US internet 'six strikes' anti-piracy campaign begins
  • Five of the country's leading internet service providers (ISPs) are taking part in the Copyright Alert System (CAS), which they say is designed to educate rather than punish users.
  • "Over the course of the next several days... our content partners will begin sending notices of alleged peer-to-peer copyright infringement to ISPs, and the ISPs will begin forwarding those notices in the form of copyright alerts to consumers,
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  • Consumers whose accounts have been used to share copyrighted content over P2P networks illegally (or without authority) will receive alerts that are meant to educate rather than punish, and direct them to legal alternatives. And for those consumers who believe they received alerts in error, an easy-to-use process will be in place for them to seek independent review of the alerts they received.
  • Meanwhile the UK has favoured a proposed "three strikes" policy
  • Under telecom regulator Ofcom's draft code, users who receive three warnings within 12 months would have anonymous information about their activities passed to copyright holders which could then seek court orders to discover their identities.
  • The policy had been due to come into effect in March 2014, but has been delayed after a House of Lords committee queried whether the Digital Economy Act - which the code is part of - complied with Treasury rules.
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BBC News - Google told to fix privacy policy by EU data regulators - 0 views

www.bbc.co.uk/...technology-19959306 google privacy
shared by sintija on 04 Mar 13 - No Cached
  • Google told to fix privacy policy by EU data regulators
  • consolidate 60 separate privacy policies into a single agreement.
  • Google has been told it should give clearer information about what data is being collected and for what purpose. It has also been told to give users more control over how the information is combined.
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  • Google
  • has been accused of providing "incomplete and approximate" details raising "deep concerns about data protection and the respect of the European law".
  • It said that EU data protection laws place limits on such activities and proposed the following changes:
  • Google must "reinforce users' consent". It suggests this could be done by allowing its members to choose under what circumstances data about them was combined by asking them to click on dedicated buttons. The firm should offer a centralised opt-out tool and allow users to decide which of Google's services provided data about them. Google should adapt its own tools so that it could limit data use to authorised purposes. For example, it should be able to use a person's collated data to improve security efforts but not to target advertising.
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BBC News - Viewpoint: Changing the way the internet is governed is risky - 0 views

www.bbc.co.uk/...technology-18440558 internet bbc governence control
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  • Viewpoint: Changing the way the internet is governed is risky
  • the US Department of Commerce has the power to decide how the internet works
  • internet is already governed
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  • It's important to realise that without governance the internet could not function.
  • avoid two different web sites having the same name
  • International Corporation for Assigned Names and Numbers (Icann)
  • governance of the internet is effectively done by multiple stakeholders
  • WGIG would report on a solution acceptable to all but would move governance to an international body.
  • US government ultimately "controls" the internet
  • The internet overseers
  • UN summit
  • US refused to relinquish control of the Root Zone file, which is basically the key to governing the internet.
  • formed the Working Group on Internet Governance (WGIG).
  • in 2003 in Geneva
  • Russians
  • International Telecommunications Union (ITU), another UN agency, to be given responsibility for internet governanc
  • A great advantage of the current governance structure is that it supports rapid developments, provided that the US Department of Commerce remains at arm's length
  • internet governance needs to help the internet evolve rather than dictate how it must develop.
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BBC News - Viewpoint: The universal web must be adaptive - 0 views

www.bbc.co.uk/...business-21371651 bbc web internet
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  • Access all areas
  • Along came search technologies
  • Viewpoint: The universal web must be adaptive
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  • Viewpoint: The universal web must be adaptive
  • Along came search technologies
  • Google
  • Google
  • ability to search content anywhere on the web
  • new web business.
  • spurred a new web business
  • Access all areas
  • internet went wireless
  • We need standards
  • mobile devices will outsell laptops
  • increasing the complexity of how content was served
  • Building websites for all the new browsers, screen sizes and device features is becoming difficult.
  • The future of the internet is creating highly adaptive experiences for users
  • Companies that don't figure out how to get their information to customers on any device will disappear.
  • one solution
  • such as HTML5, to make programming to any device use the same language, and software solutions to help companies simplify building websites and web apps to any device using any feature.
  • truly mobile internet future is now a reality
  • companies need to
  • focus
  • on their customer journeys, personalised experiences and developing rich content rather than on how to build websites - or they will disappear.
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