IDEO: Why Would You Trade Away Your Online Privacy? 6 Case Studies | Co.Design - 0 views
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leonardo_giusti on 12 Oct 10"As people share more, their expectations are evolving from archiving services to personalized services that adapt to them, and even anticipatory services that nudge them in positive ways. This has resulted in services that capture people's history, filter their information, and turn it into tailored recommendations, options, alerts, and connections."