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This article has explored the successful application of internet in Obama's political campaign. Obama's is said to be the first internet president. This article analyzes the advantage of the new media internet campared to the traditional media such as Newspaper, Television, radio, newspaper and so on. As is listed in the article the main advantages of the internet for the campaign use are including the ability to focus on specific demographic segment, and the convenience to create a place for participant to donate, and as is said by the author Samuel Greengard "Obama's staff could conduct polls, solicit ideas and opinions, and hold online town，hall meetings." However this article does not explore the reasons why Internet has this power deeply enough. Behind this power, in my opinoin, it is the "recursive public" that exerts impacts, it would be better if the author also to the "social capital" theory to analyze the power of the internet.

"The technology of network society is relatively freely available. What determines its impact is the degree to which networked people can be held in check by institutional authority."