George Clooney's Haiti telethon helps bridge the digital divide | Econsultancy - 0 views
-
Tiana Stefanic on 26 May 10This is an article I bookmarked a few weeks ago but neglected to post to Diigo. I was planning to focus on Haiti as the subject for a blog entry but didn't follow through. Regardless, this article outlines the plan by broadcasters to gain money through digital sales of a telethon intended to raise funds for the relief effort in Haiti. The main point of the article is not to look at the digital divide between Haiti and the nations funding relief efforts, as I initially thought. It looks at the telethon as a test run to figure out how to monetize live internet streaming and mobile downloads of television content.