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Steve Jobs announces that Apple has no intention of supporting Flash sites through iphones and ipads in the future. Claiming that Flash has too many bugs, drains batteries too quickly and is too oriented to PCs. Apple has not intimated that they will offer an alternative solution. Do we believe these reasons, or are there more politics at play here? I'm inclined to think there is something more. Granted Apple does make every attempt to provide its users with a high level of reliability and useability which Flash obviously undermines. Clearly such standards are what differentiates the quality levels of Apple from Mac. The power is with the market then. Will users opt for other devices that do support Flash, or will the Apple brand keep its power despite not supporting the major software brand used to build interactive sites? Interestingly, although Flash is not recognised officially as a 'standard' HTML5 does support certain Flash features. Adobe has commented that it is committed to improving its Flash product.