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Italy’s parliamentary committee for security, Copasir, last week opened a probe into disinformation, in response to widespread concerns that Italian news outlets are being used to spread the pro-Putin line.

In perhaps the most egregious example of a top Russian official exploiting western media for disinformation, Foreign Minister Sergey Lavrov appeared in an interview on a privately-owned TV channel founded by former Prime Minister Silvio Berlusconi. He used the occasion to assert falsehoods virtually unchallenged, including an inflammatory assertion that Adolf Hitler had “Jewish blood” — a remark for which Putin ultimately had to apologize to Israel. The European Commission was forced to remind EU broadcasters that they “must not allow incitement to violence, hatred and Russian propaganda in their talk shows.”

Italy is often seen as a soft touch for Kremlin disinformation and a potential Trojan horse in Europe because of historic ties to Russia based on strong economic ties and the largest Communist party in the west.

Putin built a warm relationship with Berlusconi, based on shared economic interests. Over the past decade, and even after the annexation of Crimea, Putin has engaged with the rise in populist and anti-establishment parties — and especially the far-right League party — who saw him as a fellow adversary of the EU and global western elites

The Italy media landscape is more polluted than other countries, she said. “The talk shows fail to give context, distinguish between opinion and facts. They care more about creating a show and ratings.”

Italian TV stations were forced to apologize after publishing a graphic that apparently showed NATO biological laboratories underneath the Azovstal steel plant in Mariupol, but was in reality drawn from an apocalypse-themed board game.  

The Fatto Quotidiano newspaper published a full-page article blaming the U.S. and the EU for “the massacre that is taking place in Ukraine” so favorable to Russia it was retweeted by the Russian Embassy in Italy.

Italy’s distinctive political talk show tradition, strong on melodrama and orchestrated arguments and light on fact-checking and tough interviews, that is causing the most commotion. The all-in-one politics and show-business format began with shows such as Rita Dalla Chiesa’s Parlamento In, on Berlusconi’s private TV channels in the 1980s, but was soon imitated by the state broadcaster Rai.

The talk shows “are a kind of infotainment,” said Romano. “The objective is to create a row not inform.”

The parliamentary investigation will look at how talk show guests are selected and whether they had been paid by the Kremlin

As far as Lavrov’s appearance goes, Berlusconi’s Mediaset defended the interview saying it confirmed Putin’s unwillingness to arrive at a diplomatic solution and therefore allowed us to learn something about the Russian leadership. On the same evening, another channel interviewed Vladimir Soloviev, a presenter on Russian state TV, who is subject to sanctions, and described by the U.S. State department as the Kremlin’s most energetic propagandist today.

Romano, the MP, agrees. “We cannot treat facts and opinions with equal value, you wouldn’t have Goebbels debate Anne Frank about the Holocaust.”

Russia’s efforts to disorient Italians seem to be working. According to a recent poll, half of Italians think coverage of Ukraine is distorted. And 25 percent say they don’t believe the media on Ukraine. Italians are also far less supportive of arming Ukrainians than other Western allies, with only around 30 percent in favor of sending more weapons compared to around 60 percent in the U.K. and U.S., according to polls.

Head of Rai Carlo Fuortes has suggested it may finally be time to rethink the talk show format, to avoid inflammatory debates at the expense of serious and informed exchanges.