The Information World War has already been going on for several years. We called the opening skirmishes “media manipulation” and “hoaxes”, assuming that we were dealing with ideological pranksters doing it for the lulz (and that lulz were harmless).
In reality, the combatants are professional, state-employed cyberwarriors and seasoned amateur guerrillas pursuing very well-defined objectives with military precision and specialized tools. Each type of combatant brings a different mental model to the conflict, but uses the same set of tools.
The Digital Maginot Line - 0 views
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There are also small but highly-skilled cadres of ideologically-motivated shitposters whose skill at information warfare is matched only by their fundamental incomprehension of the real damage they’re unleashing for lulz. A subset of these are conspiratorial — committed truthers who were previously limited to chatter on obscure message boards until social platform scaffolding and inadvertently-sociopathic algorithms facilitated their evolution into leaderless cults able to spread a gospel with ease.
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If an operation is effective, the message will be pushed into the feeds of sympathetic real people who will amplify it themselves. If it goes viral or triggers a trending algorithm, it will be pushed into the feeds of a huge audience. Members of the media will cover it, reaching millions more. If the content is false or a hoax, perhaps there will be a subsequent correction article – it doesn’t matter, no one will pay attention to it.
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