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shared by Christoph Zed on 05 Oct 09 - Cached

Apple have begun a legal response against the largest supermarket chain in Australia over a logo the electronics company says is too similar to its own iconic trademark
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The Australian company has steered clear of mentioning apples in relation to its new mark, claiming the stylized 'W' was been paired with "an abstract leaf symbol" to represent fresh food
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similarity to that particular fruit
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At first glance, the chance for confusion between a computer company and a food seller seems remote, but Woolworths' application asked for a blanket trademark extending even to electrical goods and technology.
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Apple will make its case to IP Australia, the federal agency that governs trademarks in that country.
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