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shared by shi chen on 06 Oct 09 - Cached

One in 10 people in Melbourne managed to see the blockbuster exhibition Salvador Dali: Liquid Desire at the National Gallery of Victoria
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Because of media exposure, the whole state was at some stage talking about Dali.
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The NGV seems to know how to do it, judiciously using the trams and the media.
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...1 more annotation...
Though not without its critics, the blockbuster concept has huge social and ecological benefits. Exposure to international art such as that in the Dali exhibition would come at enormous cost for Australians. Air tickets for hundreds of thousands of people to go to Spain and America would be costly. And don't even think of the damage to the environment.
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