Shoppers prefer smartphones to sales associates: study | Media News - 0 views
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The survey also indicated that the overwhelming majority of smartphone users, 73%, prefer using their device to handle simple in-store tasks rather than interacting with an employee (the study doesn't specify which in-store tasks). It also indicated that 71% of smartphone users prefer using their device to identify a store with a desired item in stock, compared with 17% who would prefer to obtain such information from an employee.
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73% of shoppers prefer using their smartphone vs. interacting with an employee. Big question: how do we encourage the use of a smartphone as a sales assistance tool? Empower the salespeople, too
