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The iPad could give rise to a new creative self-publishing crowd that could, in turn, become competition for the established publishing industry.

A funny thing happened once the actual SDK was released to the broader development community: small houses and individual programmers delivered the first round of best selling games before the big companies got their products to market.

I suspect the first group to really embrace this will be educators who have created course material that includes audio and video, along with standard text. Authors of how-to books may also embrace video to enhance the learning process. Better yet, authors can take advantage of Apple's distribution power by making each book an app that can be sold through the iBookstore. By doing this, authors bypass publishers altogether.

The Digital Publishing Platform being developed by Adobe allows publishers and advertisers to create immersive onscreen experiences that combine the visual impact of print design, the immediacy of touch interaction, and the engagement of interactive elements such as video, audio, animated infographics, 360° views, and more. Because this platform builds on the foundation of Creative Suite 5, it lets magazine design, editorial, and production teams use familiar tools and skills to efficiently create versions for print and a wide range of screens. Integrated analytics will enable publishers to plan editorial content and provide advertisers with accurate, detailed insight into how readers are interacting with stories and ads.