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Jamy Ian Swiss calls himself an «honest liar», because as a magician, he promises to deceive his audience, and then promptly does. User interface designers are somewhat similar, though probably a bit less honest. We constantly lie to our users about what they actually see. A button on a screen isn’t really a button, it’s a bunch of colored dots. The better we lie to users, to more easily we can convince them that it actually is a button.

these are all logical, value-added extensions of the brand. They complement and complete the brand story. They halo a broader set of benefits to a more demanding and discriminating consumer audience.

In the app, we can find both clarity of brand essence and a long-overdue brand migration to service and problem-solving mode.

Zinepal turns existing web content into printable PDFs and eBooks in the ePub, Amazon Kindle and Mobipocket formats. It is the easiest way to repurpose your existing web content and reach additional audiences using eBooks and printable PDFs.

Too few emerging online journalists understand that the function of news publishing has changed in the Internet era. Simply reporting the news, however you might define that, is no longer enough, not when you are publishing in such a competitive environment. The journalists who succeed online are the ones who understand that they are no longer simply reporters... they've become community organizers.

you have to have a community that supports you, if you want to make a living online.

your past earns you nothing online. Whatever audience you will have there, you must build yourself