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Innovation is the name of the game these days - in business, in science and technology, even in art. We all want to get those big ideas, but most of us really have no idea what sets off those sparks of insight. Science can help! In the past few years, neuroscientists and psychologists have started to gain a better understanding of the creative process. Some triggers of innovation may be surprisingly simple. Here are five things that may well increase the odds of having an "Aha!" moment.

Our company is a science-oriented company, and the core belief is that behavior - human or otherwise - can be mathematically expressed. Yes, people make irrational value judgments, but they are driven by common motivation factors, and the math expresses that. I look at the so-called "big data phenomenon" as the instantiation of human experience. Previously, we could not quantitatively measure human experience, because the data wasn't being captured. But Twitter recently announced that they now serve 350 billion tweets a day. What we say and what we do has a physical manifestation now. Once there is a physical manifestation of a phenomenon, then it can be mathematically expressed. And if you can express it, then you can shape business ideas around it, whether that's in government or health care or business.