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"There is a seismic shift underway in the digital world that within a decade will completely transform the web into an App-o-verse. Several simultaneous trends are stacking up to change how we consume and create digital content, and platform companies are positioning themselves to enable the process. What we are seeing are the early stages of what I call, "The Appification of Everything." This is not about adding more icons to your home screen, though, but about a fundamental shift in how we metabolize information and entertainment. The web as the universal storage medium is being superseded by the internet as universal flow medium. Instead of thinking about the web as a hierarchical tree of documents-a Wikipedia of Wikipedias-we need to start thinking about all of that content as an underlying service layer for application-based interfaces."