Daily
Reply to everyone
Check your mentions
Monitor social media for keywords and phrases
Schedule your updates for the next day
Check out other social media profiles
Curate content to share
Advocacy: Make it easy for your team to share
Engage with MVPs
Follow back those who follow you
Connect with one new person
Weekly
Check your stats
Engage with influencers
Engage with partners
Weekly goals check-in
Hold a strategy session
Attend events-chats, hangouts, etc.
Update your social media ads
Monthly
Perform a social media audit
Goal-setting
Come up with new experiments
Plan ahead for the next month or more
The Daily Social Media Checklist
1. Reply to everyone
If you can reply to everyone who engages with you on social media, you're doing better than 75 percent of brands on social media.
Some reports, like this one from Sprout Social, have found that five in six messages that need responses are not answered by brands. The inverse, of course, is that only one in six messages get an answer-that's just 17 percent!