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Fake hacking scandals Before the Games began, NBC reported that hackers were aggressively messing with Olympic tourists. However, security experts soon poked holes in the story, noting that, among other things, the videotaped segment was shot in Moscow, not Sochi. Moreover, the security breaches mentioned in the story could have happened anywhere, they said. NBC has stuck by the particulars of its story. But the broader notion that anyone going to Sochi should expect to be hacked is almost assuredly overblown.

"Creativity without strategy is called art, creative with strategy is called advertising" - Prof. Jef L. Richards