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Daily Reply to everyone Check your mentions Monitor social media for keywords and phrases Schedule your updates for the next day Check out other social media profiles Curate content to share Advocacy: Make it easy for your team to share Engage with MVPs Follow back those who follow you Connect with one new person Weekly Check your stats Engage with influencers Engage with partners Weekly goals check-in Hold a strategy session Attend events-chats, hangouts, etc. Update your social media ads Monthly Perform a social media audit Goal-setting Come up with new experiments Plan ahead for the next month or more The Daily Social Media Checklist 1. Reply to everyone If you can reply to everyone who engages with you on social media, you're doing better than 75 percent of brands on social media. Some reports, like this one from Sprout Social, have found that five in six messages that need responses are not answered by brands. The inverse, of course, is that only one in six messages get an answer-that's just 17 percent!