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The rewards will come if this movie has impact: On journalism, because owners, publishers and editors rededicate themselves to investigative reporting. On a skeptical public, because citizens come to recognize the necessity of vigorous local coverage and strong journalistic institutions. And on all of us, through a greater willingness to listen to the powerless and too-often voiceless, including those who have suffered sexual and other abuse.

Daily Reply to everyone Check your mentions Monitor social media for keywords and phrases Schedule your updates for the next day Check out other social media profiles Curate content to share Advocacy: Make it easy for your team to share Engage with MVPs Follow back those who follow you Connect with one new person Weekly Check your stats Engage with influencers Engage with partners Weekly goals check-in Hold a strategy session Attend events-chats, hangouts, etc. Update your social media ads Monthly Perform a social media audit Goal-setting Come up with new experiments Plan ahead for the next month or more The Daily Social Media Checklist 1. Reply to everyone If you can reply to everyone who engages with you on social media, you're doing better than 75 percent of brands on social media. Some reports, like this one from Sprout Social, have found that five in six messages that need responses are not answered by brands. The inverse, of course, is that only one in six messages get an answer-that's just 17 percent!

not sure where the definition of Gen Y comes from - it sounds like this author is talking about millennials, but still a great article.

Haven't you yet built your first ROBOT, when it's become so easy a task. Come on, lets make one in just three days.