Social media has opened a new avenue for businesses to market their brands and connect with their target audience.
Social media proliferation can be seen from Statista research, which predicts worldwide social media users to reach 2.96 billion by 2020.
Facebook is undoubtedly one of the most powerful social media marketing tools available online out there. Having 1.86 billion monthly active Facebook users, Facebook is too big to ignore and a great platform to find your targeted audiences.