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What's The Future Of Business? Brian Solis Tells Us In A Fireside Chat - www.office.com... - 0 views
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Last week, we welcomed Brian Solis, Altimeter principal analyst, thought leader and book author, to Yammer HQ to give a fireside chat, followed by signing of his new book: "What's The Future of Business?" I was thrilled to interview Brian, and we covered a variety of really meaty subjects - just check out the video below! The theme of the evening was transformation - transformation that is happening in our lives as individuals, how we relate to each other through technology and what we as businesses must do to stay relevant to the connected customer. Even the book itself is transformation of the book publishing convention. Unlike a regular, information-dense business book, "What's the Future of Business" attempts to bring together the best of both worlds: hard-hitting facts and practical frameworks, as well as a visual experience. The experience of the book is just as important as the content therein. What is the future of business? The future of business is experience, according to Solis. We as connected consumers make decisions outside of the sales funnel that companies have organized themselves around. We reference experiences of consumers who came before us, and contribute our own experiences to this dynamic tapestry. When consumers share, they are reacting to an experience, and the future of any business depends on its ability to provide experiences that are worth sharing. In his talk, Brian talked about the 4 moments of truth that add up to shareable experiences. At every stage of the customer journey, it is our job as businesses to design an experience to trigger the sharing of a moment. The Zero Moment of Truth comes when the consumer is starting to explore choices and is just becoming aware of needs and possible solutions. 1st Moment of Truth happens when the consumer is ready to buy. Consumer packaged goods companies have perfected providing the right experience at this point. 2nd Moment of Truth happens after the consumer purchases,
Why Don't Managers Think Deeply? - HBS Working Knowledge - 1 views
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A since deceased, highly-regarded fellow faculty member, Anthony (Tony) Athos, occasionally sat on a bench on a nice day at the Harvard Business School, apparently staring off into space. When asked what he was doing, ever the iconoclast, he would say, "Nothing." His colleagues, trained to admire and teach action, would walk away shaking their heads and asking each other, "Is he alright?" It is perhaps no coincidence that Tony often came up with some of the most profound insights at faculty meetings and informal gatherings. This story captures much of the sense of the responses to this month's question about why managers don't think deeply. The list of causes was much longer than the list of proposed responses. But in the process, some other questions were posed. Ben Kirk kicked off the list of reasons for the phenomenon when he commented, "… what rises to the top levels are very productive and very diligent individuals who tend not to … reflect and are extremely efficient at deploying other people's ideas," implying that this type of leader is not likely to understand, encourage, or recognize deep thinking in others. Adnan Younis added the possibility that "… managers are not trained for it." Dianne Jacobs cited the possibility that persisting assumptions borne out of success serve as "roadblocks to act on needed change" (proposed by those who engage in deep thinking?). Ulysses U. Pardey, whose comment triggered my recollection of Tony Athos, wrote that "Time-for-thinking is a special moment which can be resource consuming and an unsafe activity …" (Fortunately, Athos held a tenured position in an academic organization.) A number of comments alluded to the triumph of bureaucracies and large organizations over deep thinking. As Lorre Zuppan said, "I think Jeff Immelt's efforts to protect deep thinking reflect a nice sentiment but … If his team could carry the ball, would he need to announce that he's protecting it?" Tom Henkel was more succinct: "Ther
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