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Every person has a vision of their ideal self. Some will look at a billboard or a page in a magazine and see a slim, nicely toned, good-looking man or woman and visualize that it's roughly how they themselves look. The reality hits hard when they stand on the weighing scales or get a glimpse of their width in the mirror. The difference between these two images makes them think, "how can I get from here to there? What is the best way to lose weight?"