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Contents contributed and discussions participated by Juan Guillermo Norero

Juan Guillermo Norero

7 Marketing Lessons From RIM's Failures - 1 views

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    Alex Goldfayn's new book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn't). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo and Logitech. You remember, don't you? The emails magically appeared while you weren't looking.
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