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The emerging BRICs are partially changing the "demand" side of innovation. Instead of simply producing (or engineering) products targeted to the needs of developed countries, Indian companies are now rolling out a number of products targeted to the needs of the country. Journalists have come up with the term "Indovation". Scholars and managers might start questioning whether this might change the way technological trajectories emerge.

 A story from an often neglected industry: shipbuilding. A new technological trajectory seemed to emerge during the last decade, with the launch of large and extremely fast (30 knots) container ships. Unfortunately, the economic crisis and a new vision onsustainability has changed the tradeoffs between vessel speed and operating cost. Technology is definitely shaped by demand.

Cloud computing is quickly becoming the dominant design for IT systems and could do the same to games consoles. This is quite striking, given that the trajectory followed by Sony, Nintendo and Microsoft has up to now been the opposite, with huge computing power distributed in users' living rooms, instead of concentrating it in providers' data centers