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Matteo Dotta

Microsoft is marking the new "kin" - 1 views

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    The digital generation loves social networking, but still there is no way to ensure that social networks are easy to use together. Especially because there are too many. Microsoft is playing the card "Kin", formerly known as Project Pink. Kin's been developed in collaboration with some important partners like Vodafone, Sharp, in order to be more competitive and to create a new smartphone platform., and also with Verizon, to guarantee a huge distribution for the product, in contrast with Google's strategy. The aim of the first pair of mobile Kin (in the future Microsoft could add other devices to this first generation platform) is not to simplify but to amplify the social users life and has got the difficult task of attracting the young, future consumers, within the Microsoft ecosystem, rather than in those created by Google and Apple.
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