FT.com / Technology - TomTom unfazed by free navigation apps - 0 views
-
Marco Cantamessa on 10 Mar 10The field of navigation devices is interesting, because it is focused on product-services, which makes it difficult to apply the usual concept of "dominant design", and also because the business model can by quite tricky. This is especially true when a pureplay like TomTom must confront itself with competitors who have a much wider range of services and who can easily subsidize free navigation apps through its other businesses, such as Nokia and Google. In any case, TomTom made a smart move in 2007 by acquiring a critical and potentially monopolistic supplier of mapping data such as TeleAtlas.