Achieving competitive advantage by observing first movers - 0 views
-
anonymous on 08 May 10'Early adopters', 'trendsetters', 'opinion leaders', 'first movers' - are the labels describing those who are ahead of the mainstream, who are keen to try out new things. The article explains the subtle differences between those terms and how can companies proactively incorporate using these groups and their insight into their innovation management process.