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Part of Google's success is due to its secret algorithm, capable of delivering search results that are relevant to users, but also marketable to firms. The problem is that Google has the power to grow or kill any business by simply moving it up or down the hierarchy in search results. Some firms are starting to complain about fairness of this (especially the ones that partially compete with Google). However, it is up to antitrust authorities and end users to decide on the right tradeoff between convenience and neutrality of results.

Interesting to see that the choice of protecting innovations by relying on secrecy and speed isn't only for small firms, but also for a giant as Google. Of course, this lack of transparency is attracting complaints by other firms and antitrust authorities.

Microsoft replies by giving up bundling. It's probably to let PC-makers force the choice on customers.

The EU commission wants to end Microsoft's bundling of a browser with the operating system. But can you really force a split between the two? And can you force Microsoft to carry competing products as well? In the end, it depends on product architecture