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Marco Cantamessa

FT.com / UK - Back to petroleum - 0 views

www.ft.com/...57-11de-861d-00144feabdc0.html

radical innovation path dependency energy

shared by Marco Cantamessa on 14 Jul 09 - Cached
  • Marco Cantamessa on 14 Jul 09
     
    BP was lauded for renaming itself "beyond petroleum" a few years ago. This paper discusses how it is now backtracking from this radical jump. Path dependency exists after all!
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