FT.com / Companies / Pharmaceuticals - Food and pharma prove a rich mix - 0 views
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Marco Cantamessa on 26 Dec 10Innovation sometimes creates new and "hybrid" industries. In this case it is "nutraceuticals", a blend between food and pharma. Drivers are customer demand for a more healthy life, food companies looking for higher added-value products, and pharma companies finding it ever more difficult to find new drugs rewarding the huge R&D effort required