Skip to main content

Home/ Innovation Management/ Group items tagged horizontal differentiation

Rss Feed Group items tagged

Marco Cantamessa

FT.com / Telecoms - Nokia aims to seize smartphone limelight - 0 views

  •  
    An article on competition in the smartphone industry. Nokia is the market leader thanks to its brand and grip on the Symbian OS, but competitors like Apple and RIM are growing quickly thanks to superior product concepts. It is interesting that Nokia is teaming up with Microsoft in the area of Office applications, in order to increase the appeal of its products.
1 - 1 of 1
Showing 20 items per page