FT.com / Media - Cinema groups face up to 3D realities - 0 views
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Marco Cantamessa on 19 Dec 10Are 3D movies going to become the "dominant design" for the industry and supplant 2D? Or will the two technologies co-exist, with directors, producers and audiences preferring one or the other depending on the movie? A question still un-answered, where technical features intermingle with consumer preferences that are hard to fathom. Companies making investment decisions on this technology may find it difficult to make rational choices.