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John Seely Brown says: "In a previous life, I was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC). I was deeply involved in the management of radical innovation and in the formation of corporate strategy and strategic positioning of Xerox as The Document Company. Today, I'm Chief of Confusion, helping people ask the right questions, trying to make a difference through my work- speaking, writing, teaching."

"We always know more then we can say, and we will always say more than we can write down." "People and human systems can not be engineered in anything that really matters - we are not machines." "Human decision making is not about rational evaluation of carefully considered options - its about pattern recognition." "Faced whit a new situation we don't make a rational choice. We do a 'first fit', not a 'best fit' pattern match whit our past experience and apply that." "Knowledge management is about improving decision making or creating the context for innovation - nothing else matters."