Group items tagged

Customer engagement (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. Unlike marketing terms such as positioning, customer engagement has not been traced to a single source. Customer engagement has been discussed widely online;

"INTERACTIVE MARKETING - CUSTOMER INVOLVEMENT IN BRAND BUILDING"

The Gurteen Knowledge Search Engine is a Google customized search engine that searches all the sites to which gurteen.com links.