A new study overturns the common assumption that the 'Google Generation' - youngsters born or brought up in the Internet age - is the most web-literate. The first ever virtual longitudinal study carried out by the CIBER research team at University College London claims that, although young people demonstrate an apparent ease and familiarity with computers, they rely heavily on search engines, view rather than read and do not possess the critical and analytical skills to assess the information that they find on the web.
Big Data has the potential to help companies improve operations and make faster, more intelligent decisions. The data is collected from a number of sources including emails, mobile devices, applications, databases, servers and other means. This data, when captured, formatted, manipulated, stored and then analyzed, can help a company to gain useful insight to increase revenues, get or retain customers and improve operations.
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