Information Technology 2 (IT2)

Technically speaking, the two are closely alike, but socially they are utterly different... The telephone... is not only personal, in the sense that private letters are, but it has far greater significance, for the simple reason that human conversations are possible.

2010 is going to be an incredible year for marketing. Now, of course I don't have a crystal ball (or do I…insert creepy music here) but the shift is unmistakable and can't be ignored. The days of hit and miss expensive marketing and advertising are OVER. I'll pause for a moment of silence. But with this big change, comes a tremendous creative opportunity for small and big

The surge of new technologies and social media innovations in today's environment is significantly altering the future media landscape for marketers. Consumer behaviour is changing and the way marketers reach their audience must also change. Marketers are searching for new ways to not only reach their customers, but to understand them, to peer inside their minds

Tim O'Reilly and John Battelle explore their vision of where the web is heading: As we approach the six-year mark from the original Web 2.0 thesis, the trends are becoming clearer than ever. Once applications live in the cloud, the key to success will be harnessing network effects so that those applications literally get better the more people use them. But that's just the beginning. Today we see that applications are being driven by sensors, not just by people typing on keyboards. They are becoming platforms for collective action, not just collective intelligence. The "data shadows" that people and things leave in cyberspace are becoming richer and deeper, and are being exploited in new ways. All this is adding up to something profound and different. When web meets world, we get Web Squared.

AR is fast moving into the world of mobile marketing, where there are clear applications and benefits available today. This is why it might be good for the Japanese cell phone manufacturers to capitalize on it. Good examples of this are Layar, the world's first AR browser (please see http://www.youtube.com/watch?v=b64_16K2e08 )

"The Long Tail, in a nutshell The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare."

"This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity-and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation-and facilitating unsettling new kinds of control."

"There are many reasons to worry about cloud computing. Data stored in the cloud can be difficult to extract for you, yet all too easy to demand by government. Applications running the cloud can mean new gatekeepers between you and code you might want to run. (And in discussing these issues, people don't even agree on what the cloud means). Yet among Prof. Zittrain's concerns on cloud computing is rarely the fundamental worry that a vendor will simply lose the data - one assumes that a major vendor can get that part right. Then this:"

This report considers the effects on business of mass collaboration; the change in working behaviours that mobility introduces; and the spotlight it places on skills and generational differences.

This report considers the effects on business of mass collaboration; the change in working behaviours that mobility introduces; and the spotlight it places on skills and generational differences.

Open Business Application Framework

Open Business Application Framework