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Tim O'Reilly and John Battelle explore their vision of where the web is heading: As we approach the six-year mark from the original Web 2.0 thesis, the trends are becoming clearer than ever. Once applications live in the cloud, the key to success will be harnessing network effects so that those applications literally get better the more people use them. But that's just the beginning. Today we see that applications are being driven by sensors, not just by people typing on keyboards. They are becoming platforms for collective action, not just collective intelligence. The "data shadows" that people and things leave in cyberspace are becoming richer and deeper, and are being exploited in new ways. All this is adding up to something profound and different. When web meets world, we get Web Squared.

Socialnomics is a blog designed to cover how social media is changing the way we live and do business. We interpert the latest social media news and summarize what it means to users and companies.

AR is fast moving into the world of mobile marketing, where there are clear applications and benefits available today. This is why it might be good for the Japanese cell phone manufacturers to capitalize on it. Good examples of this are Layar, the world's first AR browser (please see http://www.youtube.com/watch?v=b64_16K2e08 )

"The Long Tail, in a nutshell The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-targeted goods and services can be as economically attractive as mainstream fare."

"This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity-and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation-and facilitating unsettling new kinds of control."